A website is one of the most powerful marketing tools - it is also one of the most cost effective. A well designed and maintained website can help the growth and sustainability of your organisation.
Web Design is all about presenting your services and organisation in a manner which is appealing to your target audience. As such there are basic elements which need to be included and considered when deciding to create a new website or update an existing website.
- Use Colour
- Where appropriate use imagery - but ensure the imagery is relevant to your audience
- Make the navigation of the website easy to follow
- Content - people like trust you and your information
- Use language which is suitable for your targetted visitors
- Ensure that all information on the website is accurate and timely
- Where possible, make the website interactive
- Be Measureable –
Web Optimisation or Search Engine Optimisation (SEO) as it is commonly known is the process applied to a website to ensure is it found by the web visitors, read by them, used by them and importantly shared by them with others.
SEO can be a time consuming, frustrating excercise, which done incorrectly can become costly to the business generated through your website. There is not a definitive list of actions which are required, however here are some of the ways in which you can ensure your website is found and used by your target audience:
- Provide good content, which is linked throughout the website
- Frequently update your website
- Research the keywords and ensure they are relevant to the page they are on
- Provide a clear title to the page
- Don't use flash
- Provide clear code for the web crawlers
- Where possible use Cascading Style Sheets (CSS)
- Be patient - Search Engines take time to update and crawl your new content
There is a never ending list of SEO information, and an ever changing search engine strategy. If you would like to know more, please get in touch.